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class=\"wp-block-heading\">\u81ea\u7136\u691c\u7d22(\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22)\u304b\u3089\u306e\u6d41\u5165<\/h3>\n\n\n\n<p>Google\u3084Yahoo!\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u8a2a\u308c\u308b\u8a2a\u554f\u8005\u306f\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u691c\u7d22\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u306e\u6d41\u5165\u304c\u591a\u3044\u304b\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u9806\u4f4d\u306f\u3069\u3046\u304b\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6709\u6599\u5e83\u544a\u3068SNS\u306e\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p>Google\u5e83\u544a\u3084Facebook\u5e83\u544a\u306a\u3069\u306e\u6709\u6599\u30c1\u30e3\u30cd\u30eb\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c(ROAS)\u306e\u8a08\u7b97\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u300c\u5e83\u544a\u8cbb\u00f7\u7372\u5f97\u3057\u305f\u58f2\u4e0a\u00d7100\u300d\u3067\u8a08\u7b97\u3067\u304d\u3001\u3053\u306e\u6570\u5024\u304c\u4f4e\u3044\u307b\u3069\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002SNS\u304b\u3089\u306e\u6d41\u5165\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u8cea\u3082\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u3067\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u767a\u898b<\/h2>\n\n\n\n<p>\u8a2a\u554f\u8005\u304c\u30b4\u30fc\u30eb\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002Web\u5236\u4f5c\u4f1a\u793e\u30b3\u30b9\u30e2\u4f01\u753b\u306e\u8003\u3048\u3067\u306f\u3001\u3053\u306e\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u304c\u4f55\u304b\u306e\u304a\u5f79\u306b\u7acb\u3066\u308c\u3070\u5e78\u3044\u3067\u3054\u3056\u3044\u307e\u3059\u3002\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5178\u578b\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb<\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306aBtoB\u30b5\u30a4\u30c8\u306e\u30d5\u30a1\u30cd\u30eb\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u8a2a\u554f<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d3\u30b9\u8a73\u7d30\u30da\u30fc\u30b8\u95b2\u89a7<\/li>\n\n\n\n<li>\u5b9f\u7e3e\u30fb\u4e8b\u4f8b\u30da\u30fc\u30b8\u95b2\u89a7<\/li>\n\n\n\n<li>\u6599\u91d1\u30da\u30fc\u30b8\u95b2\u89a7<\/li>\n\n\n\n<li>\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u5230\u9054<\/li>\n\n\n\n<li>\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u5b8c\u4e86<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u96e2\u8131\u7387\u3092\u8a08\u7b97\u3057\u3001\u5927\u304d\u304f\u96e2\u8131\u3057\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u52b9\u7387\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b9f\u969b\u306b<a href=\"https:\/\/www.web-cosmo.net\/?post_type=productionexample\">\u30b3\u30b9\u30e2\u4f01\u753b\u306e\u5236\u4f5c\u5b9f\u7e3e<\/a>\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u52d5\u7dda\u3092\u610f\u8b58\u3057\u305f\u8a2d\u8a08\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u7406\u89e3\u3044\u305f\u3060\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u6a19\u8a2d\u5b9a\u3068\u5b9a\u671f\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u6570\u5b57\u3092\u898b\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u660e\u78ba\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u30fb\u6539\u5584\u3059\u308b\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMART\u539f\u5247\u306b\u57fa\u3065\u304f\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306b\u306f\u3001SMART\u539f\u5247(Specific:\u5177\u4f53\u7684\u3001Measurable:\u6e2c\u5b9a\u53ef\u80fd\u3001Achievable:\u9054\u6210\u53ef\u80fd\u3001Relevant:\u95a2\u9023\u6027\u304c\u3042\u308b\u3001Time-bound:\u671f\u9650\u304c\u3042\u308b)\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u300c\u30a2\u30af\u30bb\u30b9\u3092\u5897\u3084\u3059\u300d\u3067\u306f\u306a\u304f\u3001\u300c3\u30f6\u6708\u4ee5\u5185\u306b\u81ea\u7136\u691c\u7d22\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u67085\u4ef6\u304b\u308910\u4ef6\u306b\u5897\u3084\u3059\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3067\u9032\u6357\u3092\u8ffd\u8de1<\/h3>\n\n\n\n<p>\u6700\u4f4e\u3067\u3082\u6708\u306b1\u56de\u306f\u3001\u8a2d\u5b9a\u3057\u305f\u6307\u6a19\u3092\u78ba\u8a8d\u3057\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3057\u3087\u3046\u3002Google Analytics 4\u306a\u3069\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3082\u5341\u5206\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u30c7\u30fc\u30bf\u3092\u898b\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-heading\">BtoB\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u5834\u5408<\/h3>\n\n\n\n<p>\u554f\u3044\u5408\u308f\u305b\u306e\u300c\u8cea\u300d\u304c\u91cd\u8981\u3067\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u5316\u7387\u3001\u53d7\u6ce8\u7387\u3082\u8ffd\u8de1\u3057\u307e\u3057\u3087\u3046\u3002\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306a\u3069\u306e\u4e2d\u9593\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u8a2d\u5b9a\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210(\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0)\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">EC\u30b5\u30a4\u30c8\u306e\u5834\u5408<\/h3>\n\n\n\n<p>\u30ab\u30fc\u30c8\u6295\u5165\u7387\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306a\u3069\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8(CAC)\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024(LTV)\u306e\u30d0\u30e9\u30f3\u30b9\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 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